• Quantify the percentage share and number of households who use each directory within an advertiser's trading area.

• Provide a benchmark against which directory ad pricing can be compared.

• Identify directories where advertising will get you more sales for less money.

Start getting more calls from prospective customers at a better return on advertising investment. Get DSR's ratings and rev up your sales and profits.

Click Here to view sample reports and pricing.

DSR® satisfies a fundamental advertiser, agency and publisher need—providing an objective rationale for advertising in specific directories. DSR provides ratings for Yellow Pages just as Nielsen Media Research and Arbitron provide ratings services for TV & Radio.

DSR is the only independent, third-party to conduct usage share research for Yellow Pages unencumbered by publisher sponsorship and influence. Call 800-225-0420 today.