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DSR® Inside Markets Comparison: This is the best report for advertisers, agencies, and CMRs wanting consumer usage rating estimates for all of the directories in a specific market. It helps you develop an efficient Yellow Pages advertising plan with a superior ROI since it focuses on the precise target market from which the advertiser draws customers. This comparison provides the ratings shares for only the portion of each directory distributed within the market. It provides the number and share of Households Using the Directory, and more. You can select the markets that most closely conforms to your target market: Radius around Zip Code(s), Counties, MSA (metropolitan statistical areas), DMA (designated market area), or State.
DSR® Inside Directories: This report provides a detailed look inside a directory's distribution area (footprint). It's useful for anyone, especially Publishers, wanting a close-up view of the usage ratings for each Zip Code within a directory. It provides the DSR for each Zip Code, as well as the number of Households Using the Directory, and more.
DSR® Inside Zip Codes: This report provides a bird's-eye view of all of the directories within any specified residential Zip Code. It's useful for getting a Zip Code perspective for advertisers marketing products or services within a Zip Code and for directory publishers who need to understand the dynamics of Zip Code based consumer usage. The report provides the Zip Code, directory specifics, directory share rating, and Households Using the Directory.
