• Successful Agency/Certified Marketing Representatives
• Research providers to over 100 CMRs and publishers
• National sales, marketing and media planners

DSR was organized in 2003 and first began measuring consumers' usage of Yellow Pages in the spring of 2004. First released in the fall of 2004, DSR satisfies a fundamental advertiser, agency, and publisher need; to know the consumer useage share for more than 6,800 local Yellow Pages titles. Advertisers need the ratings for all directories that are distributed in every local market.

DSR updates the ratings each quarter as consumer usage is a dynamic process, changing as new directories are introduced, discontinued, and re-scoped as mergers and acquisitions influence directories' marketing strategies. DSR clients include well respected; advertisers, ad agencies, Certified Marketing Representatives, and publishers.

DSR is the only independent, third-party to conduct usage share research for Yellow Pages unencumbered by publisher sponsorship and influence, freeing DSR to offer directory ratings that are independent and unbiased. Call 800-225-0420 today.